Lazy designer awarded


This comes via gawker.com.

Dave Zinczenko‘s Men’s Health was nominated for National Magazine Awards for three of its 2009 issues—the covers of which are visually indistinguishable from the same shit Zincenko was hawking last year,” the report said. “The American Society of Magazine Editors decided to validate that neat little trick this year by nominating Men’s Health for a general excellence award for its September, October, and December 2009 issues.”

Six Pack Abs!: September 2009, October 2007, December 2006

Lose Your Gut: December 2009, March 2008, September 2007

Get Back In Shape: October 2009, September 2008, October 2006

This is truly lazy design at work. It is crazy he won. What was the ASME thinking? They should reward originality, not laziness.

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